The main concept for this project was to create a clear and engaging 2D animation that explained Passionfroot for Partners through storytelling. I contributed by writing the script and animating a section of the video in After Effects, focusing on bringing the designs to life through movement and timing.
One challenge during this project was adapting the existing illustrations into animation while keeping the original visual style consistent. I focused on making sure my section flowed smoothly with the rest of the animation and matched the overall pacing of the video.