Concept
The main concept was to transform the 2D anniversary logo into a dynamic 3D version. I enlarged the logo and animated it as if it was bursting out from the two ovals, creating a sense of movement and excitement. The use of bold colours and energetic design elements helped celebrate the milestone while staying true to the brand’s identity.
Challenge
One challenge during this project was creating a 3D version of the logo that stayed recognisable to the original brand identity while adding more movement and personality. This helped improve my skills in 3D design, animation and adapting brand identities into a 3D space.